I still swear that my now almost 4 year old learned the Alphabet song by listening to this toy over and over.
I like it because:
1. It promotes fine motor skills when putting the letters in the box
2. It teaches each letter individually
3. The tune is catchy :)
4. It is lightweight and can travel (see note below)
Why I don't like this toy:
The pieces get everywhere
I found a note in parenting mag:
Keep them busy in the car by bringing a cookie tray and magnets. This toy would work great for that activity.